Privacy Policy

Privacy and Cookie Policy

The data controller is Pasturetec Ltd (referred to in this policy as “we” or “us” or “Pasturetec”). Our contact details are Pasturetec Ltd, Jacksons Yard, Nicolson Way, Burton Upon Trent, Staffordshire, DE14 2AW, [email protected] 01283 387290.  For all data matters contact Pasturetec on 01283 387290.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


When do we collect your personal data and what data we collect

  • When you ask to open an account with us or create an online account
  • When you make an online purchase and use your account to buy products and services on the phone or online
  • When you make an online purchase and check out as a guest
  • When you make a purchase in store or by phone but don’t have (or don’t use) an account and require the goods to be delivered or ordered-
  • When you engage with us on social media
  • When you contact us regarding a query or complaint etc
  • If we email or post you information about a product
  • When you enter prize draws or competitions
  • When you comment on or review our products and services
  • When you fill in any forms. For example, if an accident happens in store, a staff member may collect your personal data.

What sort of personal data do we collect?

  • When you ask to open an account or create an online account
    • Personal details including address, email address, phone number, account login details
  • When you make an online purchase and use your account to buy products and services on the phone or online
    • Personal details including address, email address, phone number, account login details
  • When you make a purchase in store or by phone but don’t have (or don’t use) an account and require the goods to be delivered or ordered-
    • Information about your purchases (for example, what you have bought, when and where you bought it and how you paid for it). This may be used to provide warranty information to manufacturers and to contact you with regard to workshop servicing
    • Personal details, including postal and billing addresses, email address and phone number in order to follow up on your purchases or for local home delivery
    • CCTV footage in which you feature when you visit our premises
    • In the event that you have an accident whilst on our premises that you bring to our attention, we may record details of that accident and any injury in the relevant store’s accident log.
  • When you engage with us on social media or take part in promotions, surveys or competitions
    • Personal data you provide anytime you contact us (for example, your name, username and contact details), including by phone, email or post or when you speak with us through social media
    • Details of the emails and other digital communications we send to you that you open and which links you click on


E-mail advertising if you subscribe to the newsletter


If you subscribe to our newsletter, we will regularly send you our e-mail newsletter based on your consent, using the data required or disclosed by you separately for this purpose.

You may unsubscribe from the newsletter service at any time. For this purpose you can either send a message to the contact option specified below or use the opt-out link in the newsletter. Upon unsubscribing, we will delete your email address unless you have expressly consented to the further use of your data or we reserve the right to further use your personal data in the scope and manner permitted by the law, of which we inform you in this notice

What we use you personal data for:

  • Manage your customer accounts, to provide you with the goods and services you want to buy and to help you with any orders and refunds you request.
  • We use cookies and similar technology on our website to improve your customer experience. If you wish to prevent your computer or mobile phone from accepting cookies you can disable them but it may negatively affect your browsing experience. For more information on cookies and how to switch them off see the Cookies and Similar Technologies section.
  • We rely on personal data as market research to help improve our product range, services, stores, and information technology systems.
  • To help detect fraud or other crime.
  • By better understanding your shopping behaviour we are able to provide you with more personalised offers and services to best meet your needs.
  • To provide you with relevant marketing communications that match your interests. To do this we also measure your response to marketing communications. You can change your marketing choices with us at any time.
  • To contact you regarding our services, customer service queries you have (including via phone, email, post of social media), warranties, and updates on repairs.
  • To manage any promotions or competitions you have chosen to enter.


Who we share your personal data with

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • External Third Parties Services, such as:
    • IT and System Administration Service Providers and Courier Shipping Providers
    • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services
    • HM Revenue & Customs, regulators and other authorities who require reporting of processing activities in certain circumstances
    • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International Transfers

We do not transfer your personal data outside the European Economic Area (EEA)

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Klarna 0% Finance & Remarketing

  • In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
  • General information on Klarna you can find at Your personal data is handled in accordance with applicable data protection law and in accordance with the information in